funbook-pk Chapter 52 Retrospective
Chapter 52 Retrospective
"Everyone knows that our Miracle-H's motto is..."
"We don't support idlers!"
Shen Mo was covered in sweat, holding the microphone.
"Everyone can broadcast for three minutes in a group."
"I……"
"Pick me, pick me..."
Seeing that the audience was several times more enthusiastic than last night, Shen Mo didn't point it out.
He quickly identified a group of fake fans by analyzing their information.
There are several internet celebrities who have been watching his live streams for so long, yet they haven't sent a single gift, and they still want to ride on his popularity, haha...
During last night's live stream, several ordinary people he selected all benefited to varying degrees.
Among them, the one with the most new fans is the owner of the Wolf Tooth Potato Stall.
This gave local internet celebrities in Chengdu an opportunity.
I came early tonight to get a seat, specifically for the current segment featuring ordinary people.
Shen Mo doesn't reject internet celebrities, but not all of them can be.
……
Late at night, Miracle Media.
"Everyone's here. Let's start reviewing tonight's miracle - the outdoor live stream. First, let's look at the key data. Xiao Chen, get back to the overall picture."
「流量表现：总观看人数：51.2万，预期40万，峰值在线8.1万，发生在21点15分跳剑魂舞环节。平均停留时长：2分05秒，高于同类同时段1分32秒，但开场5分钟流失率35%。」
Traffic sources: Recommended feed accounts for 62%, while the following page only accounts for 18%, indicating a need to strengthen the user's brand loyalty.
Chen Lin sat below, nodding repeatedly.
Judging from the data, tonight's results have far exceeded their expectations.
This reaffirms that her decision was correct.
Miracle-H has great potential.
"Content team, tell us about your data."
Gu Qingqing called out names directly.
"Highlights: The first segment featured amateur dancers, including an impromptu dance tutorial by a swordsman, which increased the number of comments by 300%. It's recommended to break it down into 15-second short videos for further sharing. The second segment was the live MV performance of 'Lies,' which had an interaction rate of 22 times per minute. This format can be replicated. Based on this, additional content can be added, such as a live version of 'Day by Day.'"
"Feedback: The rules of the first game segment were explained in a confusing manner, prompting viewers to comment in the live chat, 'I don't understand the rules,' which caused a sharp drop in online viewership; the second issue was three instances of audio stuttering, caused by overheating of the equipment, which affected the performance of 'Lies.'"
Wang Linkai immediately spoke up.
"I've made the rules very clear; it was my microphone that was producing intermittent sound."
Each member has their own responsibilities.
Wang Linkai will be in charge of tonight's game segment.
"This is a debriefing, not a condemnation. Shen Mo, after you all come down, refine the rules of the game; simplicity and clarity are the basic requirements."
Chen Lin made the final decision, ending this interlude.
"continue!"
"Xiao Mo, you talk about fan management." Gu Qingqing called on him directly.
Tonight, she's finally upgraded her equipment.
Unlike last night when she managed all aspects of the process by herself, tonight she had Chen Lin's support, and the company's operations department assigned her three people with clear division of labor.
Although the pressure was much greater than last night, it was really enjoyable to work.
"Top 3 trending terms in the comments: encore, additional show, autographs, appearing 1526 times. New fan club members: 1.2, reaching the target rate of 80%, but the membership conversion rate is only 5%, so the membership benefits need to be optimized."
In Gu Qingqing's view, Miracle-H was, in the end, just the second live broadcast.
There are no membership benefits at all, so a conversion rate of 5% is already exceeding expectations.
"Do any of the group members have any further questions?"
Gu Qingqing looked at Shen Mo.
"During the dance segment, there was a delay in the in-ear monitors. I made a hand gesture, but Brother Bo didn't see it. I suggest adding more rounds of equipment testing during the next rehearsal. As for the game rules, we can simplify them using a teleprompter."
They exchanged opinions on the way back.
Gu Qingqing nodded.
"The action plan is as follows: Technical team, test the backup audio equipment tomorrow; Content team, edit 3 highlight videos and release them on Douyin challenge tomorrow morning, tagged #BoyGroupFunnyRecords; Operations team, design 'Member Exclusive Signed Blind Boxes' to improve conversion rates; All staff, conduct A/B testing on the new game script on Friday afternoon."
"Sister Lin, is there anything else you'd like to add?"
Chen Lin shook her head.
Gu Qingqing, as the person in charge of the event tonight, has done an excellent job.
Especially in the latter half, the direct editing of variety show clips and the introduction of the leg sweep dance into the live stream directly established the foundation for the second place in the same time slot tonight.
That's right!
Even after doing so much, they still came in second.
SNE12's fan management skills are indeed beyond the reach of new groups like them.
Chen Lin, who was in charge of the company, knew the data for tonight better than Gu Qingqing.
In terms of traffic pool alone, SNH4 alone accounts for almost 35% of the traffic.
In terms of total viewership, there is a difference of at least 200,000.
How could we possibly win?!
"Thank you all for your hard work! That's all for tonight, everyone get some rest. Gu Qingqing and Shen Mo, please stay behind."
The group left.
"Qingqing, arrange two outdoor events for the following week, one at Taikoo Li and one at Joy City. I've already sent you the contact information for the person in charge at Joy City; please coordinate with them."
"Okay!" Gu Qingqing's eyes crinkled into crescent moons with laughter.
Commission!
These are all commissions!
"That's alright, I'll go take care of my work now."
Gu Qingqing was full of energy.
I thought it would take at least one or two years to make it in the company, but who would have thought that in less than three months, things would turn out like this.
Life's encounters are unpredictable.
Chen Lin watched Gu Qingqing's retreating figure, a flash of envy in her eyes.
Although she was only four or five years older than him, long-term competition within the company had made her like a seasoned veteran in the workplace, and her eyes had long lost their youthful vigor.
After thinking it over, she looked away and turned to look at Shen Mo.
She initially felt sympathy for Shen Mo, but as his talent gradually blossomed, her attitude towards him changed from sympathy to appreciation.
"Shen Mo, we need to speed up the video shooting on the main account while the traffic is still high."
The limitations of Contract B then become apparent.
While this greatly reduced the company's costs, it also resulted in a loss of control over the streamers.
She's already thinking about how to get Shen Mo to sign a management contract, also known as an A contract.
Thinking about it, she looked at Shen Mo.
The other party has changed a lot since that major incident, so it will probably not be easy to get them to change their agency contract.
Shen Mo had no idea that in just that short time, so many thoughts had already flashed through Chen Lin's mind.
He nodded.
"Okay! I'll arrange it tomorrow."
"Sister Lin, that...that equipment..."
Seeing his heart practically leaping out of his chest, Chen Lin gave a wry smile, exasperated.
"You can use it first during this period. Don't even think about it being directly allocated to you. The boss spent a lot of money to get it back."
Typically, MCN companies have their own equipment, but more often they lease it directly.
This equipment was primarily chosen with the company's star team in mind, the Miracle Quadrant.
Who would have thought that they would snatch it away?
"Alright! I'm fine with anything, but it's hard for our cameraman to go from luxury to frugality!"
Are you getting used to living in the company apartment?
"I'm used to it! It's so much better than the school dormitory."
He wasn't flattering him; in fact, it was much better than the school dormitory.
"Keep it up! Your salary this month should be pretty good, and it should help you solve some problems."
I noticed that Shen Mo's voice was a little hoarse.
Chen Lin took out a small box of throat lozenges and handed it over.
"Your voice gets hoarse easily when you're live streaming, so prepare extra supplies."
Shen Mo reached out to take it, his fingertips accidentally brushing against her palm, and both of them paused for a moment.
Chen Lin quickly withdrew her hand and looked down at the review materials.
"Go home and rest early, you have rehearsal tomorrow."
Shen Mo gripped the candy box tightly, the plastic packaging rustling.
"Thank you, Sister Lin."
He turned and went out. The corridor was dimly lit, and the back of his neck felt inexplicably hot.
Chen Lin glanced at the crack in the door, then lowered her gaze again, her pen leaving a small blot of ink on the paper.
……