funbook-pk Chapter 122 Zero-Sum Game
Chapter 122 Zero-Sum Game
Traffic competition is a zero-sum game.
Paid streaming will steal the exposure from organic streaming. When "Drama Express" is discontinued, the numerous short dramas on its platform will naturally squeeze out the exposure opportunities of other short dramas.
And now, it has only been half a month since "Sunny Day Movies" successfully implemented its paid subscription model.
Chengdu, Longhua Media.
"Brother Micheng, you're here!"
"Call me Xiaocheng! What brand of perfume do you wear? It smells so good!"
Long Xiaocheng casually lifted a strand of the other person's hair and smelled it.
The receptionist gave a sly smile, showing no displeasure at the behavior.
The other person is currently the company's biggest cash cow and is also the boss's nephew. Even if she doesn't become his girlfriend, she'll still profit if something happens between them.
"I'll go find Mr. Long first, we'll talk later."
Long Xiaocheng has been enjoying himself lately.
Since returning to Chengdu, apart from some initial bad luck, I've had a smooth run of gaining followers, doing live streams, and even acting in a short drama at my uncle's suggestion.
He had to admit that his uncle was far superior to him in terms of vision.
"Uncle, you were looking for me?"
Compared to him, Long Jianhua hasn't had a good time lately.
Especially today.
"Come with me to meet someone this afternoon. Be humble. This is the script for my next film. Take it and read it carefully. Don't be like last time, where you had to wait for the director to read your lines before filming started. I can't afford to lose face like that."
Long Xiaocheng gave an awkward laugh.
My performance last time was indeed not good.
"The next film?" Long Xiaocheng asked in surprise.
"Wait...wasn't it supposed to be a mini-program...?"
boom!
Before he could finish speaking, Long Jianhua looked at him with resentment and anger.
He looked just like an old lion king who had been defeated in a pride and was about to leave.
"Do exactly what I tell you to do. Nothing else is your business. Get out!"
Long Jianhua certainly wanted to promote the mini-program; in fact, the "Tianlong Theater" project he spearheaded was already completed and was originally scheduled to launch today.
Who would have thought that "Jisuda" would appear out of nowhere and immediately spend tens of millions?
This method of smashing the door completely welded it shut.
Judging from the current situation, the other party will be spending money on this for at least several more days.
By the time this wave of criticism is over and his "Tianlong Theater" goes live, it will be too late.
Early in the morning, he was busy reviewing the financial situation. No matter how he calculated the accounts, they were just a drop in the ocean compared to the scale of "Ji Su Da".
Even the investors who had initially agreed to invest terminated the plan.
After all, nobody's money comes from thin air.
Previously, I invested money because I could expect to earn 1.5 yuan for every dollar I invested. Now, with the disruption caused by "Jisuda," the income is uncertain.
Left with no other choice, he decided to temporarily avoid the limelight and give up the benefits of pioneering this short drama genre.
"These Beijing thugs!"
His gaze fell on the phone screen, where episode after episode of pure, boastful, and face-slapping storylines were displayed—the hit war god short drama, "Peerless."
If there were only one "Jet Express" company, he wouldn't be so resentful.
But what if we add "Dynasty Warriors" to the mix?
That immediately dashed his hopes of launching a mini-program in the near future.
With both sides investing tens of millions of dollars, this is a direct battle.
Unless someone is a fool, no one would step in at this time and become a victim of the battle between the two sides.
After all, if the eldest and second eldest brothers fight, the third eldest is most likely to die first.
Thinking about this, Long Jianhua felt a mix of resentment and a small sense of relief.
"If we had launched two days earlier, we would now be in the same boat as Hippo and Jiutian, with no way out."
Following the lead of "Jusuda", "Qingtian Films" followed suit with "Wushuang".
In just half a day, at least several million dollars had been poured in.
Even a cunning old fox like Long Jianhua felt both envious and alarmed by this wasteful behavior.
"With Beijing capital behind 'Jusuda,' it's understandable that they'd spend so much money. But what's going on with 'Dynasty Warriors'?"
"I haven't heard of any capital from the Chang'an Group getting involved! Where do these guys get their money from?"
"Sunny Day Films? Ha..."
As he spoke, Long Jianhua himself laughed at his own idea.
With both sides getting involved, the worst off are the other content providers on the Douyin platform who were hoping to stay out of the fray.
They forgot that the competition for traffic is an auction where you get more and I get less.
With the competition between the two wildly popular dramas, "Peerless" and "Drama Express," other companies gradually realized that they were running out of viewership.
The exposure that was originally in the tens or even hundreds of thousands was instantly siphoned off in the entire morning.
The first to react were big shots like Hippo and Jiutian, who had powerful connections and deep pockets.
No tree was spared from the flood.
All content providers and smaller platforms were dragged into this battle for traffic.
The little devils are fighting, and the happiest person is none other than Douyin, the King of Hell.
This is all real money from Snowflakes!
Beijing, Zhongdian Technology.
Zhang Xiangyu stared at the huge, detailed data display screen.
He just returned from Ganzhou last night.
As a pioneer in short dramas, Zhongdian is undoubtedly the leader in the short drama industry.
"Mr. Zhang, these are the data from this morning."
Zhang Xiangyu glanced at it and couldn't help but frown slightly.
"Mr. Chen of 'Express Delivery' really does keep his word!"
He was very dissatisfied with Chen Feng's mad dog behavior, and even last night in Ganzhou, he spoke frankly and sarcastically about Chen Feng.
Unfortunately, the second generation is intolerant of any wrongdoing and cannot listen to any criticism.
"How much did we deploy today?"
"We have now reached the first-stage access threshold."
Upon hearing this, Zhang Xiangyu's face turned ashen, as if he had eaten a pile of excrement, and he looked extremely uncomfortable.
The Hippo Theater's advertising has three levels of authority: the advertising manager, the project director, and himself, with corresponding amounts of three million, five million, and eight million respectively.
Their Hippo Theater has only been online for a short time, and with 'Sunny Day Films' coming out of nowhere, everyone was completely unprepared.
Although dozens of short dramas have been released recently, none of them have become hits.
It's worth noting that as a pioneer, "Sunny Day Films" has already produced two blockbuster hits.
Hundreds of millions of yuan in top-ups on a single platform in a single month!
Zhang Xiangyu was envious and eager to see these results.
In the few days since the launch, their daily Google Play page ad spend has been at most one or two million, and it was only in the first two days after the launch that they broke through the first-level permission value of three million.
Today, three million were reached in half a day, and the key point is that the data shows it remains at the normal level.
"That mad dog is a complete troublemaker!"
"Starting to grab market share so early? Are they crazy?!"
Chen Feng's playing style was all too familiar to him, given his experience making a living in Beijing.
This is similar to the food delivery and ride-hailing services of a few years ago. First, they poured money into grabbing the market. Once they had captured 50-60% of the market and established their position, they had already built up their high-quality content.
"The idea is good, but the judgment is poor."
Short dramas aren't like ride-hailing services, where you can do it with projects worth billions. But in the film and television industry, which giant can't come up with tens or hundreds of millions to dump a project?
Compared to Chen Feng, he was more interested in the person in charge of "Sunny Day Films".
He held this pioneer in respect, even as a senior, for establishing the successful charging model.
In the business world, age is an advantage when it is combined with achievements.
"It's a pity he didn't go to Ganzhou last night, otherwise we could have exchanged ideas."
Finally, he looked at the "Peerless" column in the data table and frowned.
"When did these guys get so rich?"
……